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Guides for sellers & brand owners
Everything we know about China trademark squatting — written for US and Canadian brands, sourced from seller forums and the CNIPA registry itself.
That "Someone Is Registering Your Trademark in China" Email: Scam or Real?
Some of those emails are mass-mailed scams — some are real filings. Five signals to tell them apart in 30 seconds, how to check China's registry yourself, and what buybacks actually cost if it's true.
Read the guide → GuideChina Trademark Squatter? What to Do in 7 Steps
Found your name filed by someone else? The sequence experienced sellers follow: verify, check the 3-month window, profile the applicant, and weigh buyback vs. opposition vs. rebrand.
Read the 7 steps → Cost guideTrademark Your Brand in China: What It Really Costs from the US
About $500 for a basic filing through a licensed agent — with the full breakdown by class count, opposition costs, and why the seller-forum "$500 vs. $30,000" asymmetry keeps repeating.
See the real costs →Reading is step one. Knowing is step two.
Check your own brand name against China's registry — $149, 72 hours, plain English.
Check my brand — $149